Identity, campaign and promotional films for two online summits, on lifting depression and overcoming addiction.
Overview
The Institute’s first ticketed online summit had no identity and no campaign behind it. I built both, then adapted them for a second event on addiction.
A first paid online event about depression, with nothing to build on
Design, campaign and video editing, working from the Institute’s scripts and objectives
Identity · 2 promotional films · Campaigns · CPD certificates
550+ delegates at the first summit, with replays still on sale
Identity
A paid event about depression had to feel trustworthy without feeling clinical. A rising sun and overlapping speech bubbles set a warm, conversational tone, carried from the first announcement through the website, emails and social posts to the CPD certificates.
The identity carried through to the CPD certificate, made to be printed and kept. It sets out the six hours of talks and the topics covered, signed by the Institute’s chair and co-founder.
Films
The promotional films led each campaign. Working from the Institute’s scripts, I took them from first edit to final delivery: sourcing footage, licensing music and building motion graphics, then cutting shorter and vertical versions for social.
A hopeful, evidence-based tone for people affected by depression and low mood.
Recovery and long-term change, with a character of its own.
Campaign
The first campaign ran across the website, email and social media, from the first announcement to the replay. For the addiction summit I kept that framework and gave it its own character, with new imagery and messaging for a different subject and audience.
Join us online
Who’s taking part
Discount, ending soon
A final offer
The day-before reminder
Available after the event
Overcoming Addiction Summit: a post for every stage, in square and story formats.
Ivan Tyrrell
Co-founder of the human givens approach
Joe Griffin
Co-founder of the human givens approach
Jo Baker
HG College tutor and HG practitioner
Ezra Hewing
Head of Mental Health Education, Suffolk Mind
Marion Brown
Campaigner and retired HG practitioner
Fiona Sheldon
HG practitioner
Joe Griffin
Co-founder of the human givens approach
Ros Townsend
HG College tutor and HG practitioner
Mandy Cooper
Chief Executive, Bayberry Clinic
Dr Aric Sigman
Psychologist
Emily Gajewski
HG College tutor and HG practitioner
Jenny Wakelin
HG practitioner and trainer
Results
The Lifting Depression Summit drew more than 550 delegates, and its campaign framework carried straight into a second summit on addiction. Both replays are still on sale on the Institute’s conference site: Lifting Depression and Overcoming Addiction.
550+
2
6
What I enjoyed most was bringing branding, video and campaign design together, then adapting it all for a second subject.
