#understandingiskeytorecovery
The Lifting Depression and Overcoming Addiction Summits
brought psychotherapy practitioners and the wider public
together for two days of online learning, conversation and hope.
Overview
The Human Givens Institute asked me to help launch their first ticketed online mental health summit.
My role included producing the promotional film, developing the event identity and creating supporting campaign assets for use across web, email and social.
The success of the first summit led to a second event two years later, resulting in two campaigns spanning video production, branding and marketing design.
At a glance...
- Role: Lead designer, brand and campaign
- Deliverables: Brand identity, promotional films, social media design, email marketing, web assets, certificate design
- Tools: Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop
- Timeline: 2020 – 2023
- Result: 500+ attendees worldwide
The Challenge
The Institute was launching a fully online, paid-for summit with no existing brand, video content or campaign framework in place.
The brief was to create a campaign that felt credible, approachable and engaging, helping communicate the value of the event to a global audience.
Alongside creating the promotional film, I developed a visual identity designed to feel professional, approachable and hopeful.
The identity was used across the event website, marketing materials, social media graphics, email campaigns and certificates, helping create a consistent experience from first announcement through to event attendance.
Branding and social assets for The overcoming Addiction Summit
Built in Premiere, Approved on Vimeo
The promotional films became the central marketing assets for both campaigns.
Working from scripts and campaign objectives provided by the Human Givens Institute, I handled the production process from initial edit through to final delivery. This included sourcing stock footage, selecting and licensing music, creating motion graphics and producing multiple rounds of edits for stakeholder review.
Each film was designed to reflect the subject matter while maintaining a hopeful and accessible tone. The aim was to engage viewers emotionally without losing sight of the practical goal: encouraging registrations.
To support different channels and platform requirements, each campaign was adapted into multiple formats. The Depression Summit film also got a 120-second cut after launch, re-edited to meet Facebook’s length limit for boosted posts, alongside vertical versions built for paid social. A music copyright claim on YouTube came up along the way too, sorted by submitting the licence documentation so the campaign wasn’t held up.
Feedback was managed through Vimeo, allowing stakeholders to leave timestamped comments directly on each version. This streamlined the review process and helped refine pacing, messaging and calls to action before final sign-off.
Adobe Premiere Pro timeline
The Lifting Depression Summit
Two-minute promotional video for The Lifting Depression Summit
The first campaign introduced the summit as a supportive, evidence-based event for people affected by depression and low mood.
Through a combination of carefully selected imagery, music and pacing, the film aimed to balance sensitivity with clarity, helping potential attendees understand both the content of the event and the benefits of attending.
Alongside the main promotional film, I produced shorter edits and supporting assets for use across social media, email marketing and the event website. Creating a consistent visual language across every touchpoint helped reinforce the campaign and maintain recognition throughout the launch period.
The resulting summit attracted more than 500 attendees worldwide.
The Overcoming Addiction Summit
Two-minute promotional video for The Overcoming Addiction Summit
Following the success of the Lifting Depression Summit, I was invited back two years later to help launch a second event: The Overcoming Addiction Summit.
Building on the original campaign framework, I developed a new promotional film and supporting campaign assets tailored to the event’s focus on addiction, recovery and long-term change.
While the messaging evolved, the overall approach remained consistent, helping establish a recognisable identity across both summits.
Having already established the visual identity and campaign structure with the first summit, I was able to build on what worked and adapt it for a different audience and subject matter.
Reflection
Looking back, what I enjoyed most about this project was the opportunity to work across multiple disciplines within a single campaign. From branding and video production to social media and email marketing, each element played a part in bringing the summits to life.
It was rewarding to see the work support two successful events and continue to provide value through replay sales after the live broadcasts had ended.
Results
The success of the Lifting Depression Summit led to a second commission two years later, with the Human Givens Institute returning to build on the original campaign for the Overcoming Addiction Summit.
What began as a one-off event evolved into a repeatable campaign framework, combining video, branding and supporting marketing assets that could be adapted for future online conferences.
The summits continue to provide value beyond the live events themselves through replay sales, extending the reach of the content and creating an ongoing source of revenue for the Institute.