A scalable social media toolkit designed to help therapists and partners communicate the Human Givens approach more confidently and consistently across digital platforms.
What It Became
I designed and produced a social media toolkit of more than 100 assets for Human Givens therapists and partner organisations, helping them communicate key psychological concepts clearly and consistently across Instagram, Facebook, LinkedIn, websites and email.
Organised into 16 topic areas and supplied in four formats, the toolkit includes ready-written captions, supporting links and a Quick Start Guide designed to remove barriers to content creation. It is now the primary social media resource available to the Human Givens community.
At a glance...
100+ assets
created
16 content themes
4 formats per asset
6
stake-holders
- Ready-written captions
- Supporting links included
- Quick Start Guide
- Adopted across the HG network
- Concept to launch
The Posting Problem
What became a 100+ asset toolkit started as a request for clearer visual representations of Human Givens concepts within course materials.
Working alongside the Head of Marketing, I recognised the same graphics could solve a much broader problem. Therapists understood the approach deeply but often lacked the confidence, time or resources to communicate it consistently online.
As the Human Givens digital audience grew, communication across the community became increasingly fragmented. Some practitioners posted regularly, others not at all, and there was no shared resource that explained core concepts in a clear, accessible and visually consistent way.
The challenge became turning a collection of teaching graphics into a practical communication system that anyone in the community could use.
Built around flexible formats
To maximise usability, every asset was produced in four formats.
The content remained consistent throughout, while each layout was adapted to work naturally on its intended platform. Every graphic was designed to communicate clearly as a standalone piece, whether viewed in a feed, a story or a newsletter.
Rectangle
Suitable for newsletters, web content and wider placements
Vertical
Perfect for Instagram Stories and Reels
Square
Ideal for Instagram, Facebook and LinkedIn posts
Portrait
Designed for mobile-first viewing
Organised by Topic for Everyday Use
The toolkit is organised into 16 topic areas, allowing therapists to quickly find content relevant to their audience, specialism or area of work.
Each section includes graphics in four formats, caption options, and suggested links to relevant Human Givens resources.
Topics include Emotional Needs, Innate Resources, Physical Needs, The APET Model, The AWARE Technique, PAN Goals, RIGAAR, The Cycle of Depression, Children’s Emotional Needs, 7:11 Breathing and introductory resources explaining the Human Givens approach.
The toolkit introduced an extended colour palette, building on the existing Human Givens brand colours to give the system greater range across all the topic areas while remaining visually consistent.
Designed to Be Used, Not Just Viewed
Creating the graphics was only part of the challenge. Encouraging people to use them was equally important.
To support adoption, I produced a Quick Start Guide explaining how the toolkit was organised, which formats suited different platforms and where new users should begin.
Suggested captions, supporting links and example posts were included throughout, removing as much friction as possible from the publishing process.
The goal was simple: someone with no social media experience should be able to open the toolkit and publish something useful within minutes.
How it works in practice
The system was designed to simplify content creation.
Users select a relevant topic, choose the format that suits their platform, adapt the suggested caption if required and publish.
By combining graphics, copy and guidance in a single resource, the toolkit makes it easier to create regular, on-brand content without starting from scratch every time.
Delivering at scale
The project required coordination across six stakeholders, including senior leadership, editorial consultants, administrators and members of the wider Human Givens marketing strategy group. Managing feedback, revisions and final sign-off became as important as the design work itself.
The finished toolkit was approved by senior leadership and published within the Human Givens members area in early 2026.
What Happened Next
When the toolkit was previewed to the Human Givens marketing strategy group ahead of launch, the response was immediate — this was exactly what the community had been missing.
The toolkit launched in early 2026 and is now the primary social media resource available to Human Givens therapists and partner organisations.
The toolkit’s impact extended beyond its original audience. Within weeks of publication, a partner organisation’s CEO discovered the resource through an HGI member email and proactively contacted Human Givens to explore using it with his own communications team, a clear indication of the toolkit’s practical value and wider appeal.
Closing Statement
What began as a request for a handful of teaching graphics evolved into a scalable content system that continues to support therapists, partner organisations and future Human Givens campaigns across the wider network.
The social channels it supports have continued to grow as part of a wider organisational effort to build awareness online:
Instagram: 828 → 14.5k followers
LinkedIn: 323 → 1.7k followers
Facebook: 4,013 → 13.8k followers
Growth reflects wider digital development across the organisation since 2019.