Teaching graphics, turned into a ready-to-post toolkit for a whole community of therapists.
Overview
Therapists understood the approach but rarely had the time or confidence to share it online. The brief was to make posting quick and easy for anyone.
Many therapists never posted, with no shared content to draw on
Led design and production, working with the Head of Marketing
100+ ready-to-post files · Ready-written captions and links · Quick Start Guide
Built as the main social resource for the Human Givens community
Formats
Every graphic comes in four formats. The layout adapts to each platform; the content and the look stay the same.
Topics
Topics are grouped by theme, from Emotional Needs to the Cycle of Depression, so therapists can quickly find the right content for their audience. I extended the Human Givens palette to give the graphics more variety, while keeping them recognisably on-brand.
Every graphic sits on the same 1080 px square, so 100+ assets read as one family and adapt cleanly to the other three formats.
Tile grey #E4E9EC behind every graphic
Bold, set in the topic colour
Underlined in the same colour
Diagram, list or icon grid, inside 74 px side margins
Human Givens blue, 4 px, from the left margin
Same size and position on every graphic
How it works
The graphics were half the job. Captions, supporting links and a Quick Start Guide sit alongside them, so posting takes four steps.
Themes sorted for any audience.
The right shape for the platform.
Ready-written copy and links.
No design skills needed.
The test: someone who has never posted could open it and publish something useful within minutes.
Results
Six stakeholders across marketing, editorial and senior leadership fed in; keeping 100+ assets consistent through every round was half the work. It went live in the members area in early 2026.
100+
4
6
Weeks after launch, a partner organisation’s CEO found the toolkit in a members’ email and asked to use it with his own communications team.
