#goodmentalhealth
The Good Mental Health Podcast shares conversations
about psychology, wellbeing, and the everyday realities
of mental health.
Where It Began
Ask the Expert launched in 2019 as a practitioner-facing podcast, credible and well-regarded within the Human Givens community, but the tone felt slightly clinical and inward-facing. As the content evolved and the audience grew, it needed a brand that better reflected the heart of the show. Something warmer, more open, and discoverable by people who had never heard of Human Givens.
I led the visual identity work across this project, designing the logotype, colour system and layout templates for podcast, social and web.
The original identity for ‘Ask the Expert’
Already in the Room
A first rename to The Human Givens Podcast ran into a different problem: the name only resonated with people already familiar with the approach. It required explanation, it wasn’t searchable by a general audience, and discoverability was the whole point.
Over fifty candidates were generated before the breakthrough came from within the organisation itself. The phrase good mental health was already embedded in the way Human Givens practitioners talked about their work. Optimistic rather than clinical, and immediately searchable.
The logotype acts as the central visual anchor of the identity
Purple on Green
The visual direction was established quickly; warm, accessible, typographically led. Getting it right took longer. Early feedback flagged legibility issues at small sizes and a colour pairing that clashed. The answer turned out to be hiding in plain sight: purple on green. Bold enough to stand out in a podcast feed, warm enough to feel human.
Beyond the visual work, I managed the technical migration, updating RSS feeds, reclassifying the category from Science to Health & Fitness, and rolling the rebrand out consistently across every platform. The podcast launched under its new identity in November 2023.
Fresh new look
What It Had to Do
The visual system had to do a lot with very little. One logotype, two colours, and a layout flexible enough to carry the brand across podcast, social and web without losing coherence.
Typography
Typography that could work hard across all sizes
Colour
Distinctive enough to get noticed in a busy podcast feed
Layout
Flexible layout to scale across every platform without losing consistency
Deliberately Different
The visual language balanced clarity with warmth — softer typography, a palette with enough energy to own space in a crowded feed.
That palette is two colours: Royal Orchard and Tropical Mint. Purple and green is an unconventional pairing for mental health branding, which tends to lean towards blues and muted teals. That was deliberate. The combination needed to stand out in a podcast feed, feel optimistic, and work consistently at small sizes.
Several colourways were explored and rejected before landing here. The final two were chosen because they work together without either cancelling the other out.
ROYAL ORCHARD
TROPICAL MINT
40+ Countries Later
The rebrand shifted Ask the Expert into The Good Mental Health Podcast — and the audience followed.
Since launching under the new identity in November 2023, the podcast has accumulated 6,450 plays and 1,458 hours of consumption across Spotify alone, reaching listeners in 67 countries. What started as a resource primarily for HG practitioners now has an audience spanning Australia, Ireland, Norway, the United States and beyond.
The numbers from Spotify Wrapped tell the clearest story. In 2025, total new audience grew by 900%. In 2024, listeners were up 58%, streams up 49%, followers up 60%. The podcast was recognised as a 2025 Marathon Show, Talked About Show and Most Shared Show on Spotify.
The discoverability data is perhaps the most telling. Of all Spotify impressions recorded since launch, 60.7% came through Spotify Search — people actively looking for mental health content and finding this podcast by name. That was the whole point of the rename and the data shows it worked.
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New audience growth – 2025
The audience skews strongly female at 68%, with the largest bracket being 35–59 year olds — consistent with both the existing practitioner community and the broader general audience the rebrand was designed to reach.
The brand was adopted consistently across every platform from day one.
Source: Spotify for Creators Analytics, Aug 2023 – Feb 2026 · Spotify Wrapped 2024 & 2025
2024
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+0% streams
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+0% new listeners
2025
+0% total audience
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