Exploring psychology, wellbeing and the everyday realities of mental health.
Overview
Ask the Expert spoke to people who already knew the Human Givens approach. It needed a name and a look that someone new to mental health would search for, recognise and press play on.
A practitioner podcast that new listeners couldn’t find or didn’t feel was for them
Logotype and cover art · Social and episode templates · Platform migration and launch
+44% plays in the year after relaunch
67 countries with listeners
The name
More than fifty names were tried. The one that stuck came from our Head of Marketing, who heard tutors and therapists use it to describe their own work. A first-time listener would get it straight away, and it became the brief for the identity.
The 2019 cover and the 2023 rebrand.
The identity
The smile carries the show’s outlook: positive, human, hopeful. Early feedback flagged legibility at small sizes and a clashing colour pairing, so the lettering and colours were refined until the cover held up in a crowded feed.
Three parts, one identity.
The primary logo for cover art; the compact version and mark for small spaces.
Colour
Mental health brands lean towards calm blues and muted teals. This pairing breaks the habit: bold enough to stand out in a podcast feed, warm enough to feel human.
HEX #860593
RGB 134 5 147
HEX #16E0AE
RGB 22 224 174
Bright and saturated, yet the pairing still passes WCAG AA for body text in both directions.
The system
A template set for episode announcements, quotes and promotion keeps every post recognisably the podcast.
Results
The rename was about being found. Plays rose 44% in the year after relaunch, 86% of 2024’s listeners were new to the show, and by early 2026 most Spotify impressions came from search.
Sources: Spotify for Creators analytics, March 2019 to February 2026; Spotify Wrapped 2024. First-year figures compare the 12 months either side of the November 2023 relaunch. Search share is for the 30 days to 24 February 2026.
The identity in its natural habitat: cover art, show page and player in the Spotify app on iPad.
Taking it further
The launch focused on the feed. These concepts test the identity at street scale and in motion. Scenes generated in Magnific, with the real artwork placed by hand.
